This page showcases selected social design work from my current role as Digital & Social First Designer at Whittard of Chelsea, alongside projects from my previous role at Primark.

My work focuses on creating engaging, social-first creative across organic and paid social, developing content that captures attention, strengthens brand identity and encourages audience engagement. I explore how visual storytelling, playful creative concepts and platform-specific formats can bring campaigns to life, while maintaining a consistent brand presence.

Working closely with social and marketing teams has strengthened my ability to translate creative ideas into impactful content that resonates with diverse audiences.

This page showcases selected email design work from my current role as Digital & Social First Designer at Whittard of Chelsea.

My work focuses on creating engaging, brand-led email creative that balances visual storytelling, clear communication and commercial impact.

From campaign headers and promotional layouts to product-led content, I explore how thoughtful design, strong visual hierarchy and considered messaging can capture attention and encourage customer engagement. Working closely with CRM and marketing teams has strengthened my ability to deliver cohesive email experiences, tailored to different audiences and optimised for both desktop and mobile.

This page showcases selected web design work from my current role as Digital & Social First Designer at Whittard of Chelsea, alongside projects from my previous role at Primark.

My work focuses on creating engaging, brand-led digital experiences across website banners, landing pages and campaign creative, balancing visual storytelling with functionality and commercial objectives.

I explore how thoughtful layouts, strong imagery and considered design details can enhance the customer journey, bringing campaigns to life across both desktop and mobile. Working closely with web, marketing and CRM teams has strengthened my ability to deliver cohesive digital experiences that maintain brand consistency while driving engagement and conversion.

This page showcases editorial design work, primarily from my role as digital designer at Primark.

My work explores the intersection of brand storytelling and visual communication, creating considered imagery and layouts for campaigns, brand collaborations and influencer content.

I focus on developing visually engaging compositions that bring products, people and brand identities together, balancing creative direction with a strong sense of visual consistency. Working across multiple collections and campaigns has strengthened my ability to adapt editorial concepts to different audiences, platforms and creative briefs.

This artwork sat within editorial articles on the Primark website.

On the sideline I am constantly creating my own graphic design illustrations which I share over on a design dedicated instagram page: @creative_sp.ace_

If you like my work be sure to give that account a follow.

I am always open to freelance opportunities, as a designer this allows me to develop side-line projects with local businesses for projects that feel more independent & creative.

My work spans motion-led creative across email, paid social and web, exploring how animation can elevate brand storytelling, capture attention and drive engagement.

I focus on creating engaging, platform-first assets that balance strong visual identity with commercial impact, adapting creative for different audiences and digital touchpoints. Working in fast-paced in-house environments has strengthened my ability to deliver considered, effective motion design across multiple campaigns and formats.

On this page you will be able to see some examples of my presentation design work which were done in my previous role of Middleweight designer for Eyeful Presentations.

Layout is a huge element of design, you want it to be clean, clear & concise. It should give the audience the right level of information to make them continue through the presentation deck without losing interest. Presentation design is very much about building the story & enticing the way text looks.

These were done via PowerPoint so I am fully efficient in Microsoft 365. Also with the role i designed various prepress graphics to support presentation conferences these were done via Indesign & Photoshop.

Presentation design is a niche design area so it’s great to have had to opportunity to design in this space.

As part of brand marketing for Squeeze I wanted to have a go at my own photoshoot to experiment with my outcomes further and to test how commercially Squeeze would look.

Shoot location was an Arcade in the city centre of Nottingham, as I wanted to create that old school date vibe, it consisted of 2 girls, 2 boys and a whole lot of fun. Shot on a Canon camera, I explored the concept of dating in a modern world through colour, connection & nostalgia.

Working on shoots isn’t my main passion but I do enjoy the process of art direction and photography, discovering how the content creation of brands can look is so important in a digital age so this is something I would love to explore more through-out my career moving forward.